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Why does your 'Hospitality' business need a Digital Marketing company?

In these crazy times, being visible online is more important than ever. As we delve deeper into ' lockdown 2' we are seeing more and more businesses offering their services online via Social Media or a website. As a whole, the UK’s Hospitality industry has been literally tipped on it’s head. In less than 8 month’s our amazing bars, restaurants, hotels, pubs, cafes etc... have had to find new ways of adapting their business approach.  Most businesses closed at the end of March 2020 due to COVID-19 and yet here we are again. But for some this is an opportunity to reinvent themselves. With more and more people at home during the pandemic browsing online and interacting more frequently with  Social Media, there has never been a better time to be more visible. A chance to interact with more potential customers just by showing the world what you do. 

There have been some amazing success stories on what businesses have done during the last few months. Keeping staff employed by helping to provide services for local charities and the fantastic NHS. These businesses then share on Social Media what they have been up to. It’s the feel good factor of helping others but it is also showing potential customers who you are as people and as a business. 

Slowly but surely throughout the summer months, businesses began to reopen there doors and whilst consumer confidence grew slowly at first, it did begin to grow. But now the Hospitality industry is being plunged back into uncertainty and there are worrying times, especially for small businesses who don't always have or know how to get support. As a small business we are always trying to re-invent the wheel and doing things ourselves, but there is so much support out there! So I am offering my help to any hospitality business out there who need it. I have a wealth of knowledge in this amazing industry of ours and if i can help, i will. This is why i started off with Digital Marketing. It is vitally important in this day and age to be at the fore front of peoples minds when they are looking for a product or service. Even should you have to close, you should still be active on Social Media letting existing and potential customers know what you are up to. Your local community wants to know. If they can help a small business survive by helping and buying from you, rather than the big companies then believe me, they will. And more importantly they will most probably come back again and again, but also spread the word with your experience. Never under estimate the power of an amazing review. Either online or just from talking with friends. We all know how a bad review can spread so now more than ever, we should be leaving all our local businesses an amazing review.

I have worked in the hospitality industry for over 25 years and I know exactly what you are going through. I was made redundant in April of this year due to Covid-19 and over the last few years I have been helping hospitality venues with there Social Media and also with advice. So i decided to start up ‘Purple Box’ knowing that I have all this wealth of experience and knowledge to help this amazing industry in any way I can. 

You are all super stars at what you do but let’s face it, there is never enough time in the day to get everything done. So let us help you with any digital marketing needs you may have. Let us take away the stress of updating websites, looking after your Social Media platforms. You have enough to worry about and you need to be with your staff and customers at this time. So let us do all the mundane tasks with updating Facebook, creating content for your website. We can take away that pressure and we pride ourselves on our one-to-one service and care. 

I will also be setting up a new page on my website dedicated to offering my services as a consultant in the hospitality sector. I have a vast amount of experience from managing bars, restaurants and hotels. Everything from Customer service skills to the more complicated tasks of the financial part of this business. Whatever i can do to help and to give you more time with your customers then i am here for you.

Simply send us a quick message of what you need and we will do the rest. 


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