Especially now, in today's climate of a pandemic I have noticed especially on Social Media how closely local communities have come together. More and more hospitality businesses are helping out., coming together to help people in need, such as charities and helping to feed the N.H.S. These stories feed on to the wave of the feel good factor and can also help boost your business without even realising. Actively posting on your Social Media platforms and updates on your website with more importantly a link or a 'Call to Action' can both boost your audience and your sales.

Whilst we as a nation are in the middle of another national lock-down with the pandemic, we are probably spending more time on own devices and Social Media ( that's if you are not continuously home-schooling ) mindlessly scrolling through, looking for something to grab our attention. Food and drink are always high on our agenda as it stimulates the senses. does me, haha! So it is important to post consistently and also to have high quality images and video to post.

“Since the hospitality industry mainly focuses on creating and maintaining positive customer experience and relationships, marketing becomes an important part of ensuring the industry’s success. If you want to attract more customers to your hotel or travel business, you need to efficiently advertise on different digital channels and be where your niche audience is.”

Food for thought...

Not all businesses are suited to all Social Media platforms. How does a small business owner, especially one in Hospitality, have the time to post and interact with all the possible Social Media platforms out there. The market for these is constantly expanding. How do you find the time to find out what is more beneficial for your business?

Also a big trend during 2020 and will obviously continue this year will be in promoting safety and Guest communication. Making people believe your business is COVID-19 secure will hopefully entice the public back after this pandemic has reduced enough for everyone to begin coming back to their favourite hospitality venues. It will take time and things i believe will change. Many businesses will have to adapt. This does not mean it has to be expensive, but new and existing technologies will help businesses as people will be looking for venues that keep them safe. ( Look out for my next blog which will show you information on what is out there regarding new technology to enhance your customer experience of your business ) But this could also mean getting the message ot to your community that you and your team are doing your best in making your customers feel safe. Posts on Social Media that demonstrate increased cleaning schedules, relocation of tables and chairs to allow for social distancing, enforcement of mask-wearing in certain parts of your premises or by staff members, expanded use of contact-less payments and mobile apps. The key is to make sure these changes are clearly communicated to customers before arrival.

There is also a trend in the Leisure Industry in showing what we have to offer. More and more hotels, guest houses, 'AirBnB's are attracting customers by showcasing what the local area has to offer. some venues even team up with local tourist venues. Through times of COVID-19 we can show your customers what Sussex has to offer. This in turn keeps engagement and more chance for people to book with you. How can you do this? All you have to do is add a new page to your website by showing what your local area has to offer. If you need help with this then please do contact me.

In these crazy times, being visible online is more important than ever. As we delve deeper into ' lockdown 2' we are seeing more and more businesses offering their services online via Social Media or a website. As a whole, the UK’s Hospitality industry has been literally tipped on it’s head. In less than 8 month’s our amazing bars, restaurants, hotels, pubs, cafes etc... have had to find new ways of adapting their business approach.  Most businesses closed at the end of March 2020 due to COVID-19 and yet here we are again. But for some this is an opportunity to reinvent themselves. With more and more people at home during the pandemic browsing online and interacting more frequently with  Social Media, there has never been a better time to be more visible. A chance to interact with more potential customers just by showing the world what you do. 

There have been some amazing success stories on what businesses have done during the last few months. Keeping staff employed by helping to provide services for local charities and the fantastic NHS. These businesses then share on Social Media what they have been up to. It’s the feel good factor of helping others but it is also showing potential customers who you are as people and as a business. 

Slowly but surely throughout the summer months, businesses began to reopen there doors and whilst consumer confidence grew slowly at first, it did begin to grow. But now the Hospitality industry is being plunged back into uncertainty and there are worrying times, especially for small businesses who don't always have or know how to get support. As a small business we are always trying to re-invent the wheel and doing things ourselves, but there is so much support out there! So I am offering my help to any hospitality business out there who need it. I have a wealth of knowledge in this amazing industry of ours and if i can help, i will. This is why i started off with Digital Marketing. It is vitally important in this day and age to be at the fore front of peoples minds when they are looking for a product or service. Even should you have to close, you should still be active on Social Media letting existing and potential customers know what you are up to. Your local community wants to know. If they can help a small business survive by helping and buying from you, rather than the big companies then believe me, they will. And more importantly they will most probably come back again and again, but also spread the word with your experience. Never under estimate the power of an amazing review. Either online or just from talking with friends. We all know how a bad review can spread so now more than ever, we should be leaving all our local businesses an amazing review.

I have worked in the hospitality industry for over 25 years and I know exactly what you are going through. I was made redundant in April of this year due to Covid-19 and over the last few years I have been helping hospitality venues with there Social Media and also with advice. So i decided to start up ‘Purple Box’ knowing that I have all this wealth of experience and knowledge to help this amazing industry in any way I can. 

You are all super stars at what you do but let’s face it, there is never enough time in the day to get everything done. So let us help you with any digital marketing needs you may have. Let us take away the stress of updating websites, looking after your Social Media platforms. You have enough to worry about and you need to be with your staff and customers at this time. So let us do all the mundane tasks with updating Facebook, creating content for your website. We can take away that pressure and we pride ourselves on our one-to-one service and care. 

I will also be setting up a new page on my website dedicated to offering my services as a consultant in the hospitality sector. I have a vast amount of experience from managing bars, restaurants and hotels. Everything from Customer service skills to the more complicated tasks of the financial part of this business. Whatever i can do to help and to give you more time with your customers then i am here for you.

Simply send us a quick message of what you need and we will do the rest. 

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